How pricing works

Priced to the business, agreed after a call

Every business is set up differently, so every price is worked out properly rather than read off a list. It follows what you need switched on, the size of the team and the number of locations, and how much of the work we do for you. What never changes: no per-user charges bolted on, every team member gets a login, and smaller businesses pay less for the same attention.

Foundation

Know what you've got

For any business that wants its team, equipment and compliance under control.

  • Team check-ins and staff tracking
  • Mandatory daily checks
  • Equipment and stock tracking
  • Maintenance schedules
  • Holiday tracking
  • Your own environment, every team member a login

A small monthly amount, priced so a one-person business can run it comfortably.

Operations

Run the day

For businesses that book jobs, move people or vehicles and invoice for the work.

  • Everything in Foundation
  • Customer management, follow-up and online booking
  • Invoicing and payments
  • Wages tracking and reporting
  • Review tracking
  • Scheduling and route optimisation as Optimus X launches

Monthly, scaled to the operation. Quoted after a short call.

Growth

Let it run itself

For owners who want the phone answered, the diary filled and the admin handled.

  • Everything in Operations
  • AI receptionist across phone, text, WhatsApp and web chat
  • Lead generation on Meta, TikTok and Google
  • Bespoke workflows built around how you work
  • Website, landing pages, content, SEO and reviews
  • Dedicated back-end support

Bespoke. Agreed per business, plus ad spend, and reviewed as it grows.

Lead generation only

Just want more enquiries?

For a personal trainer, a barber, a clinic or a tradesperson who wants new customers and nothing else yet.

  • Campaigns built and managed for you
  • Every new lead texted straight to your phone
  • Landing page built and hosted
  • Automatic first response and booking link
  • Your environment included, ready when you are

A straightforward monthly fee, plus ad spend.

The terms, in plain English

Monthly, paid up front

One invoice a month for the service. No setup fee hidden in month two.

No lock-in

Cancel any time. The service runs to the end of the month you've paid for and doesn't roll into the next one.

Ad spend on top, at cost

We run the advertising budget and pass it through on your invoice. Agree a package and an ad budget, and the invoice is the two added together. If the ad budget changes, we agree it first.

Growth costs money. It shouldn't cost waste.

Businesses that genuinely want to grow have to invest. Our job is to make that investment disciplined: spend to grow, while consolidating the systems, cutting the duplicated software and taking the repetitive admin and reception work off people who have better things to do.

Questions we get asked

Why no prices on the page?

Because a two-van cleaning firm and a twenty-vehicle haulage company don't need the same thing, and charging them the same would be unfair on one of them. The call takes twenty minutes and you'll have a figure straight after.

What happens after I book a call?

You get a confirmation email straight away. We look at your current setup before the call. Within 48 hours of speaking you have the onboarding plan and the next practical steps, sized to what you actually need.

Can I start on Foundation and move up?

Yes. Features are switched on when you're ready for them, in the same environment. Nothing to migrate.

Do I have to use the app to get leads?

No. Lead generation only sends every enquiry to your phone as a text. The environment is there when you want it.

Can I keep the systems I already use?

Yes. We audit what you use first and build around it. Keep what works, replace what doesn't, at your pace.

Is every team member charged for?

No. There are no per-user charges bolted on. Every member of staff gets their own login.

Is Optimus X live?

Not publicly yet. It's being tested with our first client. Everything we sell today runs in your own SteadyGen environment, and founding clients move across to the app first at launch.

What if I want to think about it?

Fine. We won't chase you by phone. You'll get a couple of polite automated messages, which is the same follow-up system we'd build for you.

Get a price for your business

Twenty minutes on the phone, then a written plan and a figure.

Book a call